Identité® - Secure User Authentication Made Simple
We are a team of auth experts with a passion for doing things right. We believe authentication should be simple, secure, and passwordless.
Why did we start it in the first place?
We have taken notice of current authentication solutions and believe they all have come up short from the perspective of the end user. We are committed to eliminating passwords, credential phishing and account takeover.
One of the reasons others have failed to implement this is that no one gave it much thought to the end user and how we can help them make the transition to passwordless authentication. Well, we did and we are finding the adoption rate to be rapid and high.
Our Mission and Values
We believe authentication should be simple and secure, and we provide our clients with the simplest and most secure user experience available.
We offer easy-to-use software solutions, cloud services, and on-premise deployment that provide unparalleled security and safety.
We provide solutions that enhance trust and reduce legal risks with real-time access insights and compliance tracking.
By utilizing the most up-to-date tools and technologies, we keep pace with evolving industry and compliance standards.
Our Story
2019 Identité®, Inc. founded in Clearwater, Florida by security experts. Soon after that, we developed Full Duplex Authentication, the core of our product.
2021 Introduced RADIUS for secure VPN and RDP connections. Released SDKs, added YubiKey support, and launched Desktop Unlock for computer access via phone.
2023 Named a "Top 10 MFA Tool" by GRC Outlook. Secured tokens with Full Duplex Authentication® enhance security. Prevents scams & phishing attacks.
2025 Expanded PasswordFree to Shopify. We took the best features from our BigCommerce app to simplify shopping on Shopify through instant login and seamless user journey.
2020 Launched NoPass, a three-factor authentication tool using QR codes, image/number verification, and biometrics.
Available on iOS, Android, Windows, and MacOS.
March 2022: USPTO approved our Full-Duplex Passwordless Authentication® patent, featuring encrypted, dynamic data exchange for secure logins.
November 2022: Entered e-commerce via BigCommerce with PasswordFree Instant Login.
2024 Introduced LoginFree© to eliminate usernames during login, enhancing both security and user experience.
Our unique LoginFree feature is available both on BigCommerce & Shopify.
Our partners
Why Choose Identité®?
At Identité®, we don't just build passwordless MFA solutions - we build trust. From e-commerce platforms to workforce management, we have a passwordless MFA solution tailored to your needs. Let us help you safeguard your digital future with:
Contact us to learn more about our partnerships and opportunities.
A Word from the CEO
“We make sure that PasswordFree MFA for any online user is as easy as a look, click, or tap. To address the cost, we price our solution well below the actual savings realized due to the fact that there are no passwords to create, remember, or recover.
For eCommerce, we cost pennies, and when you consider 1/3 of revenue is lost in cart abandonment, over forgotten passwords."
John Hertrich,
CEO
Meet the Identité® Management Team
Get to know our team of experts and see what they can do for your business
John Hertrich,
President & CEO
John has established multiple companies including Professional Software Associates (PSA), Inc. which delivers professional services globally through offices in the United States and Europe. Mr. Hertrich has a degree in Mechanical Engineering from Michigan Technological University.
Kathi Simmonds, CFO
Kathi has collaborated with a variety of business owners in the accounting, medical, engineering, and construction industries transitioning shoebox bookkeeping to computerized accountability, identifying transactional discrepancies, and building endeavors from the ground up.
Eusebio Coterillo,
Director of International Sales
Eusebio has an extensive career in direct sales and in sales channel management for Identity and Access Management technologies in markets throughout Central and South America, as well as the Caribbean.
Wiktor Bukato, Product Owner
Wiktor is the lead software developer and architect at Identité® bringing with him 18 years of experience from the IT industry. He participated in various complex projects in areas such as artificial intelligence and pattern recognition, large-scale oil and gas industry solutions, banking, financial and insurance products, medical, and transportation systems.
Contact us
Let’s discuss how Identité can help your business grow!