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Our mission

Identité® mission is to provide our clients with the simplest and most secure user experience available. Identité offers easy-to-use software solutions, cloud services and on-premise deployment that provide unparalleled security and safety.


Identité was founded by a team of experts with a passion for doing things right. We believe authentication should be simple and secure. We have taken notice of current authentication solutions and believe they all have come up short from the perspective of the end-user.
It is called NoPass™ which is short for “no passwords”. It is the very first authentication solution designed with the end-user in mind.

It is designed to eliminate passwords in the authentication process. This does not mean it makes the authentication less secure – quite the opposite. One of the reasons others have failed to implement this is because no one gave it much thought on the end-user and how we can help them make the transition to password-less authentication. Well, we did and we are finding the adoption rate to be rapid and high.

Management team



John Hertrich, President & CEO

Mr. Hertrich has established multiple companies including Professional Software Associates (PSA), Inc. which delivers professional services globally through offices in the United States and Europe.  He was a founder of Zinc Software Services, Inc. which was acquired by Wind River Systems (NASDAQ-WIND) in 1997 and co-founder of Hex Digital Health, a company founded on driving the next chapter of the digital healthcare based on leveraging the proliferation of bio-sensing devices and wearable technologies.  Mr. Hertrich has a degree in Mechanical Engineering from Michigan Technological University.


Kathi Simmonds, CFO


As an investigative and finance management entrepreneur, Kathi has collaborated with a variety of business owners in the accounting, medical, engineering, and construction industries transitioning shoebox bookkeeping to computerized accountability, identifying transactional discrepancies, and building endeavors from the ground up. In addition, she brings a decade of finance and human resource management experience from her current partnership with a software development firm operating in the U.S. and Eastern Europe.

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Joe Skocich – VP of Global Sales and Marketing


Joe Skocich has over 20 years of experience as a provider of Identity Management Solutions to companies and governments all over the world.  He was instrumental in growing his previous firms’ customer base as well as helping them get acquired by leading tech firms such as BMC Software and IBM. As one of the founders of the IBM Security Business Unit, he led global sales for IBM’s Identity and Access Management solutions. He also led efforts to bolster IBM’s security offering with several key acquisitions. 


Jim Lindsay, VP of Strategic Accounts

At Identité®, Jim is responsible for sales growth with named clients and through channel partners.  Jim is a talented seller and leader with extensive experience in high-tech software sales, specifically in the areas of security, mobility, and IoT asset management.  He brings to the organization critical experiences gained from large transaction and high growth environments, with a particular focus on customer satisfaction, rapport, process enhancement, and sales excellence. He most recently was Vice President of Sales & Marketing and former Partner at Electronic Data Inc., a leader in enterprise asset and facility management, which was acquired by Arora Engineers in April of 2019. In this role, he grew and developed a highly effective sales and marketing team growing the company by 291% during his tenure.  Prior to joining EDI, Jim spent nearly 15 years selling IT security and systems management software within IBM and business partners.  Jim was known for consistently exceeding quota expectations.


Eusebio Coterillo, Director of International Sales

Mr. Coterillo has an extensive career in direct sales and in sales channel management for Identity and Access Management technologies in markets throughout Central and South America, as well as the Caribbean. His contact base and sales history include Santander group, the 9th largest financial services institution in the world, Seguro Popular, a Mexican Government-subsidized healthcare program that currently has more than 52 million users enrolled, and America Movil, the largest cell phone carrier in Latin America.  Mr. Coterillo studied International Business Relations and Business Administration at Florida International University. He is fluent in English, Spanish, and Portuguese.


Wiktor Bukato, Software Architect

Wiktor Bukato is the lead software developer and architect at Identité bringing with him 18 years of experience from the IT industry. Before his current position, he participated in various complex projects in areas such as artificial intelligence and pattern recognition, large-scale oil and gas industry solutions, banking, financial and insurance products, medical, and transportation systems.  Microsoft, BGL Group, Experian, Ansaldo STS, Ford, and General Electric are a sample of big-name companies these products are associated with.  Complementing his technical skills, Wiktor also has experience in clarifying and developing requirements, along with project management.  A winner of multiple computer science Olympiads, Wiktor is an honors graduate from BSU with a Master of Physics and Mathematics.  He speaks English, German, Russian, and native Belarusian.

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